But what if the typical financial gain margin of the rivals is 20%? Then company’s 17% gain margin could be considered as a weak spot. VRIO framework. A useful resource might be viewed as being a energy if it exhibits VRIO (important, scarce and can't be imitated) framework attributes. Otherwise, http://gunnerppkdp.tblogz.com/indicators-on-business-case-studies-you-should-know-12072109