In today’s digital age, businesses face the challenge of cutting through the noise to engage their customers meaningfully. Personalized marketing campaigns have become a crucial strategy for targeting the right audience with relevant messages. By leveraging the power of data science, businesses can craft hyper-targeted campaigns that increase conversion rates and foster stronger custo... https://www.slideshare.net/slideshow/personalized-marketing-campaigns_-using-data-science-to-target-the-right-audience-pdf/274138623