Understand Your Audience and Purpose Before you write a single word or select a layout, step back and think about who your homepage is for and what you want it to achieve. Is your business targeting other companies (B2B) or are you speaking directly to consumers (B2C)? Each audience has different needs, pain points and expectations. A B2B homepage should communicate professionalism a... https://hunterandscribe.com/how-to-create-an-amazing-homepage-for-your-website/