India’s soft drinks market is undergoing a significant transformation. What was once dominated by carbonated classics is now seeing strong demand for fruit-based, functional, low-sugar, and natural beverages. Driven by rising disposable incomes, urbanization, and increasing health consciousness, both multinational giants and regional players are competing fiercely—through innovation i... https://soocian.com/read-blog/43496_india-s-soft-drinks-industry-from-carbonated-classics-to-healthier-alternatives.html