Stress isn’t generally loud. Sometimes it’s just a quiet spiral. The strategy is off monitor. The metrics don’t match the story. The board would like responses, and the team wants direction. This stage is often triggered by a moment—an executive walking into a meeting inquiring why everything is powering, or https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/