Many organisations deploy screens to address short-term visibility gaps. At first deployment, energy goes into getting screens live. With continued operation, management practices become more important. Sustainable operation and predictable behaviour outweigh initial excitement. Using digital signage safely and sustainably requires more than hardware choices. The real goal is stability. https://andrewdisplaynotes.blognody.com/46962014/observations-on-business-uptake-of-digital-signage