The appeal of a big marketplace is obvious. Millions of daily shoppers. Zero setup headache. Start selling in an afternoon. For many Chennai brands, a national marketplace was the fastest path to their first online sale — and that made perfect sense in the beginning. But something quietly happens as a brand grows on a marketplace. They start noticing what they cannot do. They canno... https://medium.com/@ecbeeinnovationsocialmedia/why-smart-chennai-brands-are-leaving-big-marketplaces-and-building-their-own-online-stores-e8b12fcf2ba5